Consumers
Consumer Behavior
The decision-making process of consumers, particularly the behavior of consumers shopping online (e-consumer behavior and e-tailing) is of particular interest.
- banking issues related to consumer decision making
- cross-cultural and cross-cohort consumer behavior
- consumer behavior in e-commerce
- consumer credit
- consumer social responsibility
- household behavior and family economics
- information processing and decision making
- impact of aging on travel behavior
- more
Consumers & Healthcare
For several years, the healthcare industry has been undergoing a transformation as patients evolve from passive care recipients to consumers who take an active role in choosing their care.
- consumerism in healthcare delivery
- customer capital and structural capital in the healthcare industry
- strategic marketing issues in healthcare
- healthcare, technology, and the consumer
- more
Customer Relationship Management
More than an estimated 25 billion calls are made to companies annually by customers who want to ask questions, get problems solved or conduct business. And callers who have a good experience are more loyal and more positive about a company than those who have a negative call experience.
- customer relationship marketing
- role of customer service in profitability and business success
- strategic role of call centers
- more