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Howard Adler, Director
Jonathon Day
Joseph Ismail
SooCheong Jang
Li Miao
Howard Adler, EdD, CHA
Director, Center for the Study of Lodging Operations
C.B. Smith Professor of Hotel Management
adlerh@purdue.edu
(765) 494-5998
Howard Adler teaches lodging management classes and senior-level operations analysis courses. He has been an associate professor in the Department of Hospitality and Tourism Management since 1982. His specialty area is hotel operations. In 1999, he developed and launched a new quarterly journal specializing in human resource research and current trends in the hospitality industry (Journal of Human Resources in Hospitality & Tourism). Before coming to Purdue, Dr. Adler taught at the University of Southern Mississippi and before that held numerous management positions in the hotel industry, ranging from front office manager to general manager. He has bachelor's and master's degrees in hotel and restaurant management from Florida International University and a doctorate in education from the University of Mississippi. He received his Certified Hotel Administrator certification from the American Hotel and Motel Association in 1984.
Jonathon Day, PhD
Assistant Professor
gjday@purdue.edu
(765) 496-2084

Jonathon Day has joined the faculty at Purdue’s Department of
Hospitality and Tourism Management after a successful career in destination marketing. Dr. Day’s doctorate examined the challenges of destination branding in the United States. He also has a MBA from
UCLA’s Anderson Graduate School of Management. He joins Purdue
after roles as an adjunct professor at Pepperdine University and NYU.
He is a CITE – Certified Incentive Travel Executive with Society of Incentive Travel Executives (SITE). In 2000 he was named one of Travel Agents magazine’s “100 Rising Stars” of destination marketing in the travel industry. An award winning marketer, he has received recognition for work in public relations, brochures development, training video production, travel trade campaigns and international marketing.
During the past 20 years, Dr. Day has been instrumental in developing marketing strategies that deliver real, long term results for international tourism destinations. He has undertaken marketing campaigns for two of the South Pacific’s most successful destinations – New Zealand and Australia’s Great Barrier Reef State, Queensland. Prior to joining Purdue University, Dr. Day founded Placemark Solutions, Inc., a consulting and marketing company to assist tourism operators, hoteliers and destinations to meet the challenges of our changing industry. Dr. Day has conducted training for destination marketing professionals undertaking the Certified Destination Management Executive program with the Destination Marketing Association International. He was a featured speaker for the International Conference on Destination Branding and Marketing for Regional Development in Macau, China in both 2005 and 2007. He is a past President of Travel & Tourism Marketing Association and a past-trustee of the Hospitality Sales and Marketing Association International Foundation. He is also on the advisory board of the Journal of Vacation Marketing.
Joseph Ismail, PhD
Associate Professor
ismailj@purdue.edu
(765) 494-4736
Joseph Ismail teaches courses in feasibility studies, management information systems, research methods and economics. He received his bachelor's (1981), master's (1989), and doctorate (1993) from Purdue University's Hospitality and Tourism Management program. Prior to teaching at Purdue, Dr. Ismail was an assistant professor in the Department of Hotel, Restaurant and Recreation Management at Penn State University.
Dr. Ismail has conducted extensive research in the area of tourism economic impacts with the Purdue Tourism and Hospitality Research Center. This includes year-long studies in Indiana counties (White, Hendricks, Harrison, and Bartholomew) and outside the state in locations such as Louisville, Kentucky, and Napa Valley, California, as well as numerous special event economic impact studies. In addition to conducting field research, Dr. Ismail has published over 40 scholarly articles on lodging tax impacts, tourism forecasting, e-commerce, and the Internet tourism industries. He has received four best paper awards at International CHRIE and ISTTE conferences and has eight citations of excellence from Emerald Management Reviews. Dr. Ismail is the faculty advisor for Eta Sigma Delta.
SooCheong Jang, PhD
Associate Professor
jang12@purdue.edu
(765) 496-3610
SooCheong Jang teaches courses in accounting, financial management, hotel management research, and research topics/methods seminar. Dr. Jang received his bachelor's degree from Hanyang University in Seoul, Korea; his two master's degrees (MBA and MTA) from George Washington University; and his doctorate from Purdue University. Prior to joining Purdue, he was assistant professor at Kansas State University where he taught hospitality marketing and hospitality research methods. Before coming to academia, Dr. Jang spent 12 years primarily in the banking industry where he held management positions.
His responsibilities included planning corporate-level management strategy and project financing and lease financing for resort and hotel development projects. Dr. Jang is currently a member of CHRIE (Council on Hotel, Restaurant, & Institutional Education). He has published more than 60 research papers in top-tier refereed hospitality and business journals such as Journal of Hospitality and Tourism Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, and Journal of Business Research. Among the published articles, six were recognized as Emerald Citation of Excellence Papers and two were awarded as ‘Highly Commended Paper’ and ‘Top 10 Most Referenced Articles Online.’ During the past seven years, 10 of the presented papers were selected as among the best conference papers. Dr. Jang is research note editor for the Journal of Hospitality Marketing and Management (formerly the Journal of Hospitality and Leisure Marketing). He also serves on the editorial boards of five journals including Journal of Travel Research, Journal of Travel and Tourism Marketing, and the International Journal of Contemporary Hospitality Management.
Li Miao, PhD
Assistant Professor
Li Miao received her doctorate in hospitality management with a minor in statistics from Penn State. Dr. Miao has seven years of professional experience in the hotel industry, working in international hotel chains such as the Peninsula Group and the Swissotel Group. Her industry experience also includes a senior marketing executive position at the Singapore Hotel Association.
Dr. Miao’s research focuses on consumer behavior associated with service consumptions. Specifically, her work has examined consumer responses to service encounters, information processing in service consumptions, and affective experience associated with impulse buying. Dr. Miao won the Stanley Hollander Outstanding Retailing Paper Award at the 2007 Academy of Marketing Science Annual Conference and the Best Paper Award at the 2006 and 2007 CHRIE Annual Conference.
Center for the Study of Lodging Operations
Purdue University
adlerh@purdue.edu
(765) 494-5998
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