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Retail Management
A degree in retail management will prepare you for a career in merchandising, management, and/or marketing in traditional retail settings and e-commerce environments. Job opportunities are excellent in marketing, consumer relations, advertising, market research, sales, publicity, and merchandising analysis.
During your junior year, you can apply to attend the Fashion Institute of Technology (FIT) in New York City. FIT courses may be applied to degree requirements at Purdue, and an Associate in Applied Science degree from FIT is awarded upon satisfactory completion of the program.
Career Options
- Consumer service manager
- Human resources director
- Marketing director
- Merchandiser
- Sales manager
- Sales promotion specialist
- Store manager
Most graduates begin careers as management trainees, and with experience, receive promotions to manager.
Coursework
- Accounting
- Business communication
- Computer technology
- Consumer behavior
- Customer relations management
- Leadership
- Marketing
- Merchandise buying
- Merchandising
- Personal selling and negotiations
- Product development
- Retail strategy
- Sales promotion
- Statistics
Complete list of CSR courses and descriptions
Experiential Learning
- Perform an internship with a major retailer in such locations as New York, Chicago, Los Angeles, San Francisco, Dallas, and Indianapolis.
- Participate in the department's International Fashion and Retailing study abroad tour and visit European design houses, manufacturers, and retailers.