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Personal Web site
Selected Refereed Publications and Conference Proceedings
Liu, S.S., Fan, X., and Basu, P. “Integrate QbD into Value Management Framework.” Journal of GXP Compliance. Accepted for publication.
Liu, S.S. “The Roadmap for Global Expansion of Evergreen Marine Corp.” Journal of Asian Business Studies. Accepted for publication.
Liu, S.S., Melara, R.D., Chen, J., and Massara, F. (2008). “Integration of Consumer Buying Behavioral Parameters with Signal Detection Tests.” Psychology and Marketing. Schedule to publish in 2008.
Liu, S.S. and Chen, J. (2008). “Using Data Mining to Segment Healthcare Market: From Patients’ Preference Perspective.” International Journal of Healthcare Quality Assurance. Scheduled to publish in 2008.
Liu, S.S., Amendah, E., Chang, E.C., and Pei, L.K. (2008). “Satisfaction and Value: A Meta-Analysis in the Healthcare Context.” Health Marketing Quarterly 23(4) scheduled to publish in 2008.
Luo, X., Hsu, M., and Liu, S.S. (2007) “The Moderating Role of Institutional Networking in the Customer Orientation—Trust/Commitment— Performance Causal Chain.” Journal of the Academy of Marketing Science. On-line: s11747-007-0047z.
Liu, S.S. and Lin, Y.Y. (2007). “Building Customer Capital through Knowledge Management Processes in the Healthcare Context.” Healthcare Management Review 32(2), 92-101.
Liu, S.S. and Comer, L. (2007). “Salespeople as Information Gatherers: Associated Success Factors.” Industrial Marketing Management 36(5), 514-521.
Massara, F. and Liu, S.S. (2007). "The Impact of Consumption Goal on Perceptual, Cognitive and Affective Responses to Retail Environments: a Conceptual Framework", Mercati e Competitività - Rivista della Società Italiana di Marketing, N°3, pp. 151-172.
Liu, S.S. and Lin, Y.Y. (2006). "Building customer Capital through Knowledge Management Processes in the Healthcare Context." Academy of Marketing Science Annual Conference, San Antonio, TX. May 24-27.
Kotler, P., Kartajaya, H. Hooi, D.H., and Liu, S.S. (2008). Rethinking Marketing: Sustainable Marketing Enterprises in Asia. 2nd Edition. Singapore: Pearson Education South Asia Pte Ltd, Prentice Hall.
Liu, S.S. (2007). Being Your Own Boss: Entrepreneurial Tools for Market Planning and Execution. 2nd Edition, Pearson Custom Publishing.
Funded Research Projects
On-going
- Determining the Impact of Discovery Park on Its Supported Start-up Companies, Discovery Park, Purdue University, May 2007 – Present. ($15,520)
- Course Development for Global Entrepreneurship, Discovery Park, Purdue University, April 2007 – Present. ($12,000)
- Delivering of exceptional Ascension experience, Ascension Health, St. Louis, MI, June 2006-Present. ($236,600).
Completed
- Sales Training Program for National Oilwell Varco, July 2007 – Present. ($650,000)
- Maymester Study Abroad in Maymester 2007. International Program, Purdue University. ($19,500).
- Understanding of Consumer Demand in Shopping with Visual Technology, International Council of Shopping Centers, May 2006-Present, ($14,800).
- Enhancement of Multimedia Shopping: A Computer-Based Methodology for Investigating Consumer-Environment Interaction and In-Store Decision Making, Marketing Science Institute, April 2005-May 2006. ($20,000).
- Exploratory Study of the Baseline Patient Ascension Experience, Ascension Health, St. Louis, MI. December 2005-May 2006. ($50,000).
- Hospital Management, Bayer Healthcare Ltd. and Chinese Hospital Association, April 17-19, 2006. ($36,300)
- Branding Strategy for Comprehensive Mental Health Services, Muncie, IN. Regenstrief Center for Healthcare Engineering, Discovery Park, Purdue University, April to August 2005 ($20,000).
- Development of Consumer Study in Retailing with Visual Technology: A Demand-Side Research Agenda, International Council of Shopping Centers, April 2004-March 2005. ($14,400).
- Development of Chinese Pharmaceutical Market, Discovery Park, Purdue University, July 2004-June 2005. ($31,490).
- Influence of Strategic Orientation and Relationship Marketing on Organizational Performance in an Emerging Economy: A Case of China, Faculty Research Grant, Hong Kong Baptist University, October 2001-September 2003, ($6,400).
- Corporate Entrepreneurship in an Economy in Transition, Faculty Research Grant, Hong Kong Baptist University. ($18,830).
- Strategic Planning for Universities with a Market-Orientation, University Grant Committee, Hong Kong Government. ($34,862).
- Interactive Self-Learning Approach for Professional Selling, Teaching Development Grant, Hong Kong Baptist University. ($8,750).
- Market-Orientation and Institutional Entrepreneurship for Universities in Transition and Their Implications for Organizational Structure and Process, Faculty Research Grant, Hong Kong Baptist University. ($8,620).
- Development of Teaching Tools for the Active Learning Approach, Teaching Development Grant, Hong Kong Baptist University. ($12,465).
- Quality of Higher Education in Hong Kong in a Marketing Context, Faculty Research Grant, Hong Kong Baptist University. ($10,795).
- A Study of Motivation, Compensation, and Managerial Skills of Sales Personnel in the Pharmaceutical Industry in Hong Kong, Faculty Research Grant, Hong Kong Baptist University. ($2,182).
- Evaluation of the Promotional Tactics in the Hong Kong Pharmaceutical Industry, Faculty Research Grant, Hong Kong Baptist University. ($1,820).
Current Research Interests
- Consumerism in healthcare delivery
- Sales management in a knowledge era
- Customer capital and structural capital in healthcare industry
- Knowledge management and organizational learning
- Strategic marketing issues in income generation activities
in healthcare
Teaching Philosophy
- Everyone is unique and all have the capacity to learn.
It is my role and mission to assist as well as facilitate
all students to discover their own strengths and maximize
their potential. In the process, we all learn and enjoy what
we have attained.
Teaching Interests
- Consumer sciences and strategies
- Strategic marketing and entrepreneurship
- Selling and sales management
Professional Organizations
- American Marketing Association, Member
- Academy of Marketing Science, Member
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American College of Healthcare Executives, Member
- Hong Kong Institute of Marketing, Fellow
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