Faculty Research

To view a faculty member's research and teaching interests, publications, and presentations, please click on their name.

  • Lala Acharya, Assistant Professor
    Research interests: Health Communication Campaigns with vulnerable populations; Consumer Issues in Health care; Health care relationship sales and marketing; Consumer participation
  • Sugato Chakravarty, Professor
    Research interests: Consumer issues in banking; market microstructure; corporate control; banking issues related to consumer decision-making; information economics as applied to financial markets
  • Research interests: Emphasizes combining economic theory and statistics to summarize information efficiently


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  • David A. Evans, Extension Specialist
    Research interests: Specializes in logistic regression analysis and the use of large datasets in evidence based research, with experience in applied research and qualitative data

  • Richard A. Feinberg, Professor
    Research interests: Customer service and customer satisfaction; the strategic role of call centers: shopping centers; leadership

  • Sejin Ha, Assistant Professor
    Research interests: Retail merchandising and marketing strategies online and offline, consumer behavior, multi-channel retailing, customer relationship marketing, social responsibility
  • Christopher Kowal, Assistant Professor
    Research interests: Communication of emotions; Facial expressions; Charisma and leadership; Emotional persuasion; Emotions in the military
  • Sandra S. Liu, Professor
    Research interests: Consumerism in healthcare delivery; sales management in a knowledge area; customer capital and structural capital in healthcare industry; knowledge management and organizational learning; strategic marketing issues in income generation activities in healthcare

  • Meghan E. Norris, Assistant Professor
    Research Interests: The domain of attitudes and persuasion, in particular how attitudes can act as biasing factors during information processing. Attitude structure and strength—one such area of interest is attitude extremity and how attitudes can become extreme. Social influence tactics and survey measurement—in how these concepts apply to consumer behavior.

Professor Emeritus Research

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