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Selected Presentations and Publications
Rutherford, Brian N., James S. Boles, Hiram C. Barksdale, and Julie J. Johnson (2006),
“Single Source Supply versus Multiple Source Supply: A Study into the Relationship between Satisfaction and Propensity to Stay within a Service Setting,” The Journal of Personal Selling and Sales Management, 26 (4), 371-379.
Boles, James, Ramana Madupalli, Brian Rutherford, and John Wood (2007), “An
Investigation of the Relationship of Facets of Salesperson Job Satisfaction with Affective Organizational Commitment,” The Journal of Business and Industrial Marketing, 22 (5), 311-321.
Burton, James and Brian Rutherford (2007), “Real Estate Marketing- An Experiential
Learning Approach,” The Journal of Real Estate Practice and Education, 10 (2), 161-173.
Gehling, Robert, Douglas Turner, and Brian Rutherford (2008), “Barriers to E-Finance
for Small Businesses: An Exploratory Study,” The Journal of Financial Services Marketing, 12 (3), 189-196.
Rutherford, Brian N., James S. Boles, Hiram C. Barksdale, and Julie J. Johnson, “Buyer’s
Relational Desire and Source Procurement Strategy: A Study into the Relationship between Perceived Commitment and Buyer’s Continuance,” Accepted for publication in The Journal of Marketing Theory and Practice.
Current Research Interests
- Understanding buyer’s propensity to leave relationships
- Understanding salesperson’s propensity to leave their employer
Teaching Philosophy
- Create a teaching environment that maximizes students’ learning while maintaining an enjoyable setting for both the students and the instructor.
Teaching Interests
- Selling and Sales Management
- Advanced Research Methodology
Professional Organizations
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