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Selected Presentations and Publications
Hur, W., Kim, H., & Park, J. (In Press), “The Impact of Service Benefits on Loyalty: The Moderating Effect of Commitment Types”, Journal of Service Management
Park, J., Lee, Y., & Widdows, R., (In Press), “Exploring Antecedent of Consumer Satisfaction and Repeated Search Behavior for E-Health Information”, Journal of Health Communication, 14 (1)
Park, J. & Kwong, S. (In Press), “Digital Music Services: Consumer Intention and Adoption”, Service Industries Journal, 28 (7)
Lee, Y. & Park, J. (In Press), “The Mediating Role of Conformity for E-compulsive Buying in Virtual Community”, Advances in Consumer Research, Vol 35
Park, O., Lehto, X., & Park, J. (In Press), “Service Failures and Complaints in the Family Travel Market.”, Journal of Services Marketing, 21 (6)
Amendah, E. & Park, J. (In Press). “Consumer Involvement and Psychological Antecedents on Eco-friendly Destination: Willingness to Pay More”, Journal of Hospitality and Leisure Marketing
Lee, E. & Park, J. (In Press), “Online Apparel Purchase using E-Personalization Services”, Journal of Retailing and Consumer Services
Kim, D. Y., Park, J., & Morrison, A. (In Press). “A Model of Traveler Acceptance of Mobile Technology”, International Journal of Tourism Research
Lehto, X., Douglas, A., & Park, J. (2008). “Mediating the Effects of Natural Disasters on Travel Intention.”, Journal of Travel and Tourism Marketing, 23 (2), 29-44
Park, J., Yang, S., & Lehto, X. (2007), “Adoption and Usage of Mobile Technologies for Chinese Consumers”, Journal of Electronic Commerce Research, 31(3), 196-206
Goetzinger, L., Park, J., Lee, Y., & Widdows, R. (2007), “Value-Driven Consumer E-Health Information Search Behavior and Perceived Information Quality, International Journal of Pharmaceutical and Healthcare Marketing, 1(2), 128-142
Xu, W., Feinberg, R., Park, J., & Kim, I. (2007), “The Tyranny of Service Level ”, Defying the Limits: CRM Transformation MRI Research, Volume 7, 167-169Xu, W., Feinberg, R., Park, J., & Kim, I. (2007), “
Park, J. & Goetzinger, L. (2007), “The Role of Trust Dimensions in Online Retailer’s Trust Building Efforts”, Journal of Customer Behaviour, 5, 285-306
Park, J & Park, J (2007), “Multi-channel Retailing Potentials for University Licensed Apparel: Theoretical Approach”, Clothing and Textiles Research Journal, 25 (1), 1-12
Lehto, X., Park, J., Park, O., & Lehto, M. (2007) “Text Analysis of Consumer Reviews: The Case of Virtual Travel Firms”, Human Interface and the management of Information: Methods, Techniques and Tolls in Information Design, Springer
Yang, S., Park, J., & Park, J. (2007), “Consumer Channel Choice for University Licensed Products: Theoretical Applications of Modified TAM and Social Identification.”, Journal of Retailing and Consumer Services, 14 (2), 165-174
Park, J. & Yang, S. (2006), “The Moderating Role of Consumer Trust and Experiences: Value Driven Usage of Mobile Technology”, International Journal of Mobile Marketing, 1 (2), 24 - 32
Park, J. and others (2006)“Dictionary of Marketing and Communication (Dai Jiten)”, Senden Kaigi Press, Tokyo, Japan, (ISBN4-88335-135-1)
Amendah, E., Park, J., & Warrington, P. (2006). ‘Consumer Adoption of M-commerce as an Alternative Shopping Channel : Approach from Attitude toward M-service Providers’, Journal of Academy of Business and Economics, VI – 2, 28-36
Esteva-Armida, E. & Park, J. (2006). “E-trust for Mexican Consumers: Empirical Investigation for Three Dimension”, Advances in Consumer Research, Latin America I, 49-52
Lim, J., Widdows, R. & Park, J. (2006), “M-Loyalty: Winning Strategies for Mobile Carriers.”, Journal of Consumer Marketing, 23(4), 208-218
Goetzinger, L., Park, J. & Widdows, R. (2006), “E-customers’ Third Party Complaining and Complementing Behavior”, International Journal of Service Industry Management, 17 (2), 193-206
Current Research Interests
- Consumer Behavior in E-commerce
- E-tailing Management
- International Retailing
- Healthcare, Technology, and consumer
Teaching Philosophy
- Multidisciplinary and integrated learning process provides students the foundation to appreciate in the complex, diverse, and global society. It is my mission to assist all students to discover their OWN strength by exposing them to various real-world applications
Teaching Interests
- Consumer Behavior in E-context
- Re-e-tailing Strategy
- Technology and Consumer
Professional Organizations
- Association for Consumer Research
- American Collegiate Retailing Association
- America Marketing Association
- Academy of International Business
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