Richard Feinberg, Professor
Selected Presentations and Publications
- Feinberg, R. & Eastlick, M. (1997). Direct marketing in the USA: Past failures and future promises. International Journal of Retail & Distribution Management . 25, 8, 256-261.
- Monger, J.E. & Feinberg, R. (1997). Mode of payment and formation of reference prices. Pricing Strategy & Practice . 5, 4, 142-147.
- Anton, J., Feinberg, R., & et. Al. (1996). Consumer Relations Management. Prentice Hall .
- Feinberg, R. (1996). Leadership education and the cinematic experience: Using film to teach leadership. Journal of Leadership Studies, 3 . (4), 148-157.
- Feinberg, R., deRuyter, K., Trappey, C., & Lee, T. (1995). Consumer defined service quality in international retailing. Total Quality Management, 6 . 61-67.
- Eastlick, M., Feinberg R., & Trappey C. (1993). Information overload in mail catalog shopping: how many catalogs are too many? Journal of Direct Marketing, 7. Date: Autumn (Fall), pg. 14-20.
- Feinberg, R., Westgate, L., & Burroughs, J. (1992). Credit cards and social identity. Semiotica, 99 . 99-108.
Current Research Interests
- Customer service and consumer satisfaction — research to define the elements of good customer service, to define the role of customer service in profitability and business success
- The strategic role of call centers
- Shopping centers — research that attempts to understand the role that shopping centers play in our lives and in the economy
- Leadership — research to understand and train people to be leaders in their own lives and the lives of others
Teaching Philosophy
- I want to encourage the heart and enlarge the intellect (without gaining weight).
Teaching Interests
- Leadership: an undergraduate class that teaches and develops leadership skills through a series of workshops, experiences, and exercises
- Consumer relations management: the strategic role that people, process, and technology play in making a company consumer-centric
Professional Organizations
- Association for Consumer Research
- American Psychological Association
- American Council for Consumer Interests
- Society of Consumer Psychology