INFORMATION

Sponsors: Purdue University CIBER and the Confucius Institute

Theme: Corporate Needs and Academic Responses in the development, teaching and research in Business Chinese Language and Culture

Date/Location: September 21 and September 22, 2007, Purdue University, West Lafayette, Indiana.

Call for Papers: Interested colleagues are encouraged to submit a one-page abstract within 300 words along with an information page (name, department/affiliation, mailing address, email and fax) via email attachment to Dr. Wei Hong ( hongwei@purdue.edu ) at Purdue University. A review committee will make decisions on acceptance.

Submissions in the following areas are welcome but not limited to:

• Effective teaching methodology of Business Chinese;
• Course development/assessment/implementation;
• Study Abroad and Internship Program in Business Chinese---success cases;
• Technology-enhanced Business Chinese instructions;
• Application of linguistic principles in Business Chinese classrooms;
• Application of business/management principles in Business Chinese classrooms;
• Graduate students/faculty training in Business Chinese;
• Materials Development; • Cultural issues in Business Chinese;
• Business Chinese faculty training in business/management principles.

Please note the important dates:
May 1, 2007: Deadline for abstract submission;
June 29, 2007: Acceptance announced;
September 21: Evening reception;
September 22: Conference.