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Course Description
The study of business development. The course will cover all stages of feasibility and development activities, with emphasis on strategic planning, design of systems and models and problem analysis.
Pre-requisite
Hospitality and Tourism Management majors only, and (first semester senior standing or higher); and HTM 21200, HTM 23100, and HTM 34100.
Course Objectives
- To review the various components that is involved in a feasibility study
- To review the various aspects of and prepare a situation/operational analysis for a lodging facility
- To understand the various perspectives use to categorize and analyze different hospitality operations
- To review different management operations philosophies
- To review the human resource functions in hospitality operations
- To examine the components of management contracts
- To examine project planning and project management activities from conceptualization to completion
Course Topics
- Overview of the U.S. Lodging Industry
- History of the Lodging Industry
- National Supply
- National Demand
- Market, Product and Site Selection
- Site Analysis
- Neighborhood and Market Area Analysis
- Lodging Supply Analysis
- Lodging Demand Analysis
- Analysis of Market Share, Occupancy and Average Room Rates
- Revenue Forecast
- Expense Forecast
- Property Valuation
- Investment Strategies
- Ownership Considerations
- Capital Sources and Financing
- Buying and Selling Hotel Properties
- Hotel Franchises
- Property Management
- Hotel Management Contracts and Related Documents
- Hotel Development
- International Markets
- Analysis of Casino Gaming
- Selecting a Consulting and Appraisal Firm
Textbook
Visit the HTM Undergraduate Courses Textbooks page to check information on the required textbook for this course.
Instructor Information
Howard Adler, EdD
Office: Stone 152D
Phone: (765) 494-5998
E-mail: adherh@purdue.edu
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