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Course Description
This course introduces the students to the technological foundation of the internet, e-business strategies and models, as well as the social and ethical issues concerning the internet. The students will gain a better understanding of how hospitality and tourism organizations conduct internet-based activities, and have integrated their online and overall business strategies.
Pre-requisite
Hospitality and Tourism Management majors only; HTM 17300, HTM 18100, HTM 23100, and (CNIT 13600 or CS 11000)
Pre- or concurrent requisite: HTM 31200.
Course Objectives
At the completion of this course, the student will be able to:
- Identify and describe the unique features of e-commerce technologies and discuss their business significance.
- Identify and describe the various online business models.
- Develop a working knowledge of the approaches that hospitality and tourism businesses use to resolve market strategy issues.
- Develop a better understanding of online consumer behavior.
- Develop strategic marketing recommendations for businesses.
- Develop a working knowledge of website design features and characteristics.
- Describe the tools and skills necessary in commercial website development.
- Comprehend the principles of ethics as applied to e-commerce.
Instructor Information
Xinran Lehto, PhD
Office: MTHW 128-B
Phone: (765) 496-2085
E-mail: xinran@purdue.edu
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