|
Biography
Education
Courses Taught
Research Interests
Awards and Honors
Publications
Current Grants and Projects
Professional Affiliations
Consulting Experience
BIOGRAPHY
Dr. Liping A. Cai is a professor specializing in tourism, and director of the Purdue Tourism and Hospitality Research Center. He is a member of the Indiana Governor's Tourism Council, and serves on the board of the International Society of Travel and Tourism Educators. Dr. Cai also serves as Travel and Tourism Industry Expert to the World Economic Forum. He received Purdue University's designation of University Faculty Scholar in 2003. Dr. Cai was a former tour operator and destination sales manager in China.
He is the author and co-author of more than 100 refereed papers published in scholarly journals and proceedings of international conferences. His consulting and research expertise includes destination and hotel branding, rural tourism development and marketing, and behavioral and psychographic profiles of leisure travelers. In the last 12 years, he has conducted over 30 visitor profile and marketing studies for tourism agencies and hospitality businesses. These studies range from market analysis and segmentation to image building and advertising effectiveness. Dr. Cai serves on the editorial boards of the Journal of Hospitality and Leisure Marketing, Tourism Management, Journal of Vacation Marketing, China Tourism Research, and on the Research Papers Committee of the International Society of Travel and Tourism Educators. He is also a reviewer for several other journals including Annals of Tourism Research and Journal of Hospitality and Tourism Research.
He holds several honorary faculty appointments at the School of Hospitality Business of Michigan State University and four universities in China. A native of Jiangsu, China, Dr. Cai was the first graduate of China's first tourism program, Nanjing Tourism School, which was founded in 1978. He received his MBA from Michigan State University in 1993 and PhD from Purdue University in 1996.
EDUCATION
-
AS, Jiangsu Travel Service School, Jiangsu Province, China
-
BA, Nanjing Normal University, Nanjing, China
-
MBA, Michigan State University, East Lansing, Michigan
-
PhD, Purdue University
COURSES TAUGHT
-
HTM 173 (Introduction to Tourism)
-
HTM 231 (Hospitality and Tourism Marketing I)
-
HTM 372 (Global Tourism Geography)
-
HTM 373 (Travel Industry Operations and Technology)
-
HTM 531 (Hospitality and Tourism Marketing II)
-
HTM 631 (Marketing Strategies for Hospitality and Tourism)
RESEARCH INTERESTS
-
Destination and hotel branding
-
International tourism development
-
Rural tourism
-
Consumer behavior in travel and tourism
AWARDS AND HONORS
- University Faculty Scholar, Purdue University, 2003
- Best Paper Award, Graduate Education & Research Conference, 2001, 2002
- Best Paper Award, International CHRIE, 2000
- 22 Emerald Awards of Citation of Excellence for 11 research papers
- Founding member and president, Purdue Chapter, Society of International Scholars
PUBLICATIONS
Journal Articles
- Cai, L., Wu, B., & Bai, X. (2004). Destination Image and Loyalty, Tourism Review International, 7(3/4), 153-162.
- Yuan, J., Cai, L., Morrison, A., & Linton, S. (2005). An Analysis of Wine Festival Attendees’ Motivations: A Synergy of Wine, Travel, and Special Events, Journal of Vacation Marketing, 11(1), 41-58.
- Luo, M., Feng, R. M., & Cai, L. (2005). Information Search Behavior and Tourist Characteristics, Journal of Travel & Tourism Marketing, 17(2/3), 15-26.
- Cai, L. (2004). State-Run Economy and Budget Hotels in China from Commodity to Brand, Asia-Pacific Journal of Tourism Research, 9(1), 29-42.
- Cai, L. & Hobson, P. (2004). Making Hotel Brands Work in a Competitive Environment, Journal of Vacation Marketing, 10(2), 197-208.
- Cai, L., Feng, R., & Breiter, D. (2004). Tourist Purchase Decision Involvement and Information Preferences, Journal of Vacation Marketing, 10(2).
- Cai, L. & Hu, B. (2003). Travel Intermediaries' Perspective of China's Outbound Market, ASEAN Journal of Hospitality and Tourism, 2(1), 33-46.
- Kim, W., Cai, L. & Jung, K. (2003). A Profile of the Chinese Casino Vacationer to South Korea, Journal of Hospitality and Leisure Marketing, 11(1-2).
- Zhang, L., Cai, L., & Liu, W. (2002). On-job Training — A Critical Human Resources Challenge in China's Hotel Industry, Journal of Human Resources in Hospitality & Tourism, 1(3), 91-100.
- Jang, S. & Cai, L. (2002). Travel Motivations and Destination Choice: A Study of British Outbound Market, Journal of Travel & Tourism Marketing, 13(3), 111-133.
- Wu, B., Tang, Z., & Cai, L. (2002). Tourism Research and Education at Four American Universities, Tourism Tribune, 17(5), 76-79.
- Cai, L. (2002). Cooperative Branding for Rural Destinations, Annals of Tourism Research, 29(3), 720-742.
- Cai, L., O'Leary, J. & Boger, C. (2000) The Chinese Travelers To the United States: An Emerging Market, Journal of Vacation Marketing, 6/2.
- Cai, L. (1999). Analyzing Household Food Expenditure Patterns on Trips and Vacations: A Tobit Model, Journal of Hospitality & Tourism Research, 22/4, 338-358.
- Cai, L., Boger, C. & O'Leary, J. The Chinese Travelers to Singapore, Malaysia, and Thailand: A Unique Chinese Outbound Market, Asia Pacific Journal of Tourism Research, 3/2, Spring 1999.
- Cai, L. (1999). Relationship of Household Characteristics and Lodging Spending Patterns on Leisure Trips, Journal of Hospitality and Leisure Marketing, 6/1.
- Cai, L. (1999). China's Modern Tourism Development in Economic Perspective, Journal of Hospitality and Leisure Marketing, 6/1. Book Review.
CURRENT GRANTS AND PROJECTS
- Agritourism Study, State of Indiana
- Visitor Profile and Economic Impact Studies, Greater Louisville Convention and Visitors Bureau
- Image Study and Destination Database Development, Greater Louisville Convention and Visitors Bureau
- Napa Valley Tourism Research Services, Napa Valley Conference and Visitors Bureau, California
- Image Studies of Harrison, Harrison County Convention and Visitors Bureau, Indiana
PROFESSIONAL AFFILIATIONS
-
Industry Expert, The World Economic Forum; Annual Meeting, Travel and Tourism Governors at Davos, Switzerland; China Business Summit, Beijing, China
-
Expert, The Québec Tourism Intelligence Network, University du Québec, Montréal
-
Fellow, The University of South Carolina’s Institute for Tourism Research
-
Co-Director, Marketing Committee and member of Advisory Council, Indiana Agri-tourism Initiatives
-
Board Member, International Society of Travel and Tourism Educators
-
Honorary Faculty Member, The School of Hospitality Business, Michigan State University
-
Professor of External Appointment in Tourism and Hotel Management, South China University of Technology.
-
Professor of Distinction in International Tourism (2004), Nanjing Tourism School and Jinling Institute of Hotel Management.
-
Professor of External Appointment (2004), Awarded by the president and degree-awarding committee of Xinjiang University
Memberships
- International Council on Hotel, Restaurant, and Institutional Education
- International Society of Travel and Tourism Educators
- Association of Hospitality Financial Management Educators
CONSULTING EXPERIENCE
-
Tourism planning and development in developing countries
-
Management training for destination and hotel managers
-
Organizational assessment for destination and hotel companies
-
Marketing research for travel trade
|
