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Research interests: Consumer Behavior in Service Consumption and Lodging Operations
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| E-mail: lmiao@purdue.edu |
| Phone: (765) 494-8031 |
| Fax: (765) 494-0327 |
| Office: Stone Hall, Room B1-D |
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Biography
Education
Courses Taught
Research Interests
Recent Research and Publications
Honors and Awards
Professional Affiliations
Other Professional Activities
BIOGRAPHY
Li Miao is an Assistant Professor of Hospitality and Tourism Management. She received her Ph.D in Hospitality Management with a minor in Statistics from the Pennsylvania State University. Dr. Miao has seven years of professional experience in the hotel industry, working in international hotel chains such as the Peninsula Group and the Swissotel Group. Her industry experience also includes a senior marketing executive position at the Singapore Hotel Association for two years.
Dr. Miao’s research focuses on services management and consumer behavior associated with service consumptions. Specifically, her work has examined consumer responses to service encounters, information processing and decision making in service consumptions, and affective experience associated with service consumptions. Her work has won Emerald/EFMD Outstanding Doctoral Research Award 2008, Stanley Hollander Outstanding Retailing Paper Award at the 2007 Academy of Marketing Science Annual Conference and three Best Paper Awards (2006/2007/2009) at the I-CHRIE Annual Conference.
EDUCATION
- Ph.D, Hospitality Management, Penn State University, University Park, PA
Aug. 2004 – Aug. 2008
- MS, Hospitality Management, Oklahoma State University, Stillwater, OK
Aug. 2000 – May, 2002
- BS, Tourism Management, Nankai University, Tianjin, China
Aug. 1991 – May, 1995
COURSES TAUGHT
- HTM18100 Lodging Management
- HTM21200 Organization and Management
- HTM38200 Lodging Service Management
- HTM602 Research Topics and Methods Seminar
RESEARCH INTERESTS
- Consumer responses to service encounters
- Consumer psychological processes in service consumptions
- Emotional experiences in service consumptions
RECENT PUBLICATIONS
Refereed Journal Articles In Print/Accepted:
- Miao, L.. (accepted). Guilty pleasure or pleasurable guilt? Affective experience of impulse buying in hedonic-driven consumption. Journal of Hospitality and Tourism Research.
- Miao, L., & Cai, L.P. (accepted). Hospitality and tourism doctoral programs in the United States: Implications for Chinese Master's students. Tourism Science.
- Miao, L., & Mattila, S. A. (2007). How and how much to reveal? The effects of price transparency on consumers' price perceptions. Journal of Hospitality and Tourism Research, 31(4), 530-545.
- Namasivayam, K., Miao, L., & Zhao, X. (2007). An investigation of the relationships between compensation practices and firm performance in the US hotel industry. International Journal of Hospitality Management, 26, 574-587.
- Beck, J. & Miao, L. (2003). Mystery shopping in lodging properties as a measurement of service quality. Journal of Quality Assurance in Hospitality and Tourism, 4(1/2),
1-21.
Conference Proceedings
- Miao, L., Mattila, A., & Mount, D. (2009). Consumer responses to behaviors of other consumers in service encounters: A script theoretical perspective. Paper presented at the 2009 I-CHRIE Annual Conference & Exposition, San Francisco, California. CHIRE Best Paper Award Recipient 2009
- Miao, L., & Cai, L. (2009). Graduate education in hospitality and tourism management. Paper presented at the 2009 International Symposium on the Globalization of Tourism Higher Education, Shanghai, China.
- Yeh, R., Miao, L., Chuang, N.-K., & Hu, S.-M. (2009). Hospitality research: Academic journal editors' and reviewers' perceptions of articles' quality and acceptability. Paper presented at the 2009 I-CHRIE Annual Conference & Exposition, San Francisco, California.
- Miao, L., Mattila, A. S., Mount, & D. (2008). When "I" become "We": Self-expression in service consumptions. Paper presented at the Thirteenth Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Orlando, Florida.
- Miao, L., & Mattila, S. A. (2007). Guilty pleasure or pleasant guilt? Affective ambivalence as consequences of impulse buying. Paper presented at the 2007 I-CHRIE Annual Conference & Exposition, Dallas, Texas. CHIRE Best Paper Award Recipient 2007
- Mattila, S. A., & Miao, L. (2007). Impulse buying as a mood-booster: Evidence from an experimental study. Paper presented at the 2007 Academy of Marketing Science Annual Conference, Coral Gables, Florida. Stanley Hollander Outstanding Retailing Paper Award 2007
- Mattila, S. A., & Miao, L. (2007). Impulse buying: Experiential services vs. tangible goods – Does it matter? Paper presented at the 16th Annual Frontiers in Service Conference, San Francisco, California.
- Miao, L., Lee, B.Y., Kuo, P. J., & Xie, H. J. (2007). “Word of mouse” from strangers: Consumers’ sense making of online travelers’ review. Paper presented at the 2007 I-CHRIE Annual Conference & Exposition, Dallas, Texas.
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Miao, L. (2007). Affective experiences of impulse buyers. Paper presented at the Twenty-second Penn State Annual Graduate Exhibition, University Park, Pennsylvania.
- Miao, L., Mattila, S. A., & Mount, D. (2007). Do other customers matter? Influence of other customers in service settings. Paper presented at the Twelfth Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, Texas.
- Miao, L., & Mattila, S. A. (2006). How and how much to reveal? The effects of price transparency on consumers' price perceptions. Paper presented at the 2006 I-CHRIE Annual Conference, Crystal City, Virginia. CHRIE Best Paper Award Recipient 2006
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Namasivayam, K., Miao, L., & Zhao, X. An investigation of the relationships between compensation practices and firm performance in the US hotel industry. Paper presented at the 2006 I-CHRIE Annual Conference & Exposition, Crystal City, Virginia.
- Miao, L., & Mattila, S. A. (2006). The effects of price transparency on consumers' price perceptions. Paper presented at the Eleventh Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Seattle, Washington.
- Miao, L., & Mount, D. (2005). Problems encountered, reported and resolved: Experiences of hotel frequent guest program members. Paper presented at the 2005 I-CHRIE Annual Conference & Exposition, Las Vegas, Nevada.
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Miao, L., & Beck, J. (2002). Students' perceptions of the service-learning experience in a hospitality course. Paper presented at the Seventh Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, Texas.
- Miao, L., Ma, X., & Black, T. (2002). Customers' perceptions of in-room high speed internet service at mid-range hotels. Paper presented at the Seventh Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, Texas.
HONORS AND AWARDS
PROFESSIONAL AFFILIATIONS
- I-CHRIE
- Society of Consumer Psychology
OTHER PROFESSIONAL ACTIVITIES
- Ad Hoc Reviewer of Journal of Hospitality and Tourism Research
- Ad Hoc Reviewer of Journal of Foodservice Business Research
- Reviewer of I-CHRIE Conference
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