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Research interests: Destination Branding, Sustainable Tourism and Hospitality Practices, Strategic Destination Management |
| E-mail: gjday@purdue.edu |
| Phone: (765) 496-2084 |
| Fax: (765) 494-0327 |
| Office: Stone Hall, 152-C |
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Biography
Education
Courses Taught
Recent Research and Publications
Honors and Awards
Professional Affiliations
Other Professional Activities
BIOGRAPHY
Jonathon Day has joined the faculty at Purdue’s Department of Hospitality and Tourism Management after a successful career in destination marketing. Dr. Day’s doctorate examined the challenges of destination branding in the United States. He also has a MBA from UCLA’s Anderson Graduate School of Management. He joins Purdue after roles as an adjunct professor at Pepperdine University and NYU.
He is a CITE – Certified Incentive Travel Executive with Society of Incentive Travel Executives (SITE). In 2000 he was named one of Travel Agents magazine’s “100 Rising Stars” of destination marketing in the travel industry. An award winning marketer, he has received recognition for work in public relations, brochures development, training video production, travel trade campaigns and international marketing.
During the past 20 years, Dr. Day has been instrumental in developing marketing strategies that deliver real, long term results for international tourism destinations. He has undertaken marketing campaigns for two of the South Pacific’s most successful destinations – New Zealand and Australia’s Great Barrier Reef State, Queensland.
Prior to joining Purdue University, Dr. Day founded Placemark Solutions, Inc., a consulting and marketing company to assist tourism operators, hoteliers and destinations to meet the challenges of our changing industry.
Dr. Day has conducted training for destination marketing professionals undertaking the Certified Destination Management Executive program with the Destination Marketing Association International. He was a featured speaker for the International Conference on Destination Branding and Marketing for Regional Development in Macau, China in both 2005 and 2007. He is a past President of Travel & Tourism Marketing Association and a past-trustee of the Hospitality Sales and Marketing Association International Foundation. He is also on the advisory board of the Journal of Vacation Marketing.
EDUCATION
- 2006 PhD James Cook University School of Business, Townsville, Australia.
- 1997 MBA University of California Los Angeles Anderson Graduate School of Management. Los Angeles, USA.
- 1989 B.Bus Queensland University of Technology Brisbane, Australia
COURSES TAUGHT
- HTM 17300 Introduction to Tourism
- HTM 21200 Introduction to Management in Hospitality and Tourism
- Urban Tourism (NYU Graduate Course)
- International Marketing. (Pepperdine)
RECENT RESEARCH AND PUBLICATIONS
- Day, J; Skidmore, S; Koller, T; “Image Selection in destination positioning: A new approach” Journal of Vacation Marketing Volume 8, Number 2 March 2002
HONORS AND AWARDS
PROFESSIONAL AFFILIATIONS
- American Hotel and Lodging Association
- AHLA Energy and Environment Committee
- Hospitality Sales and Marketing International
- Destination Marketing Association International
- The International Ecotourism Society
- Society of Incentive Travel Executives
- Travel and Tourism Marketing Association
- Association of Travel Marketing Executives
- American Marketing Association
OTHER PROFESSIONAL ACTIVITIES
- Editorial Board – Journal of Vacation Marketing – Henry Stewart Publications
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