A degree in retail management will prepare you for a career
in merchandising, management, and/or marketing in traditional
retail settings and e-commerce environments. Job opportunities
are excellent in marketing, consumer relations, advertising,
market research, sales, publicity, and merchandising analysis.
During your junior year, you can apply to attend the Fashion
Institute of Technology
(FIT) in New York City. FIT courses may be applied to degree
requirements at Purdue, and an Associate in Applied Science
degree from FIT is awarded upon satisfactory completion of
the program.
Career Options
- Consumer service manager
- Human resources director
- Marketing director
- Merchandiser
- Sales manager
- Sales promotion specialist
- Store manager
Most graduates begin careers as management trainees, and
with experience, receive promotions to manager.
Coursework
- Accounting
- Business communication
- Computer technology
- Consumer behavior
- Customer relations management
- Leadership
- Marketing
- Merchandise buying
- Merchandising
- Personal selling and negotiations
- Product development
- Retail strategy
- Sales promotion
- Statistics
Complete list of CSR courses and descriptions
Experiential Learning
- Perform an internship with a major retailer in such locations
as New York, Chicago, Los Angeles, San Francisco, Dallas,
and Indianapolis.
- Participate in the department's International
Fashion and Retailing study abroad tour and visit European
design houses, manufacturers, and retailers.
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