|
Selected Presentations and Publications
Rha, J.Y., Hooker, N.H., & Widdows, R. (2005). Customer
relationship management for the e-grocery sector International
Journal of Human Ecology . 6(1), June: 41-59
Lim, H., Heilig, H., Ernst, S., Widdows, R., & Hooker,
N.H. (2004). Tracking the evolution of e-grocers:
A quantitative assessment Journal of Food Distribution
Research . 35(2), 66-82.
Park, J., Lee, Y., & Widdows, R. (2004). Empirical
investigation on reputation and product information for trust
formation in consumer to consumer market Journal of Academy
of Business and Economics, III . (1), 231-239
Bei, L.T., Chen, E.Y.I., & Widdows, R. (2004). Consumers'
online information search behavior and the phenomenon of search
v. experience products Journal of Family and Economic Issues .
25(4), 449-467
Rha, J.Y., Widdows, K., & Widdows, R. (2003). The
changing balance of market power in customer relationship management
and the role of customer care professionals. Customer Relationship
Management, VIII . (2), April, 7-11.
Bei, L.T., Chen, E., Rha, J.Y., & Widdows, R. (2003).
Consumers' online information search for dining-out: A comparison
of U.S. and Taiwan consumers Journal of Foodservice Business
Research, Vol. 6 . (3), 15-36
Current Research Interests
- Cross-cultural marketing — cultural considerations in consumer
behavior, especially in the Asian context
- Consumer issues in health care
- Consumer-business relationships in the Internet era — pre-sales,
during sales, and post-sales aspects of B2C and B2B interactions
Teaching Philosophy
Teaching Interests
- Consumer affairs in business — strategic management of
the interface between consumer and business
- Family and consumer economics — the application of economic
principles to the understanding of issues facing families
and consumers
Professional Organizations
- American Association of Consumer and Family Sciences
- Society of Consumer Affairs Professionals in Business
- American Council on Consumer Interests
|
