On-Going Research


Consumer Sciences & Retailing


812 W State Street · West Lafayette · IN · 47907-0260 · Ph: (765) 494-8292 · Fax: (765) 494-0869


Holly L. Schrank , Ph.D.


Professor



Category: Faculty
Phone: (765) 494-9851
Location: Matthews Hall 318


Selected Presentations & Publications:

  • Fitzgerald, M., Haynes, G., Schrank, H., & Danes, S.  (in process).  The community social responsibility of family businesses in the United States: An exploratory study of how small and medium sized businesses contribute to their communities. Probable taget journal: Journal of Community Development.

  • Heck, R., Danes, S., Fitzgerald, M., Haynes, G., Jasper, C., Schrank, H., Stafford, K., & Winter, M.  (in press).  The family's cynamic role within family business entrepreneurhsip. Book chapter for Family Business Research Handbook, Elgar Publishing Company. .

  • Yilmazer, T. & Schrank, H.  (in press).  Itermingling of household and business finances in small and family businesses. Journal of Business Venturing..

  • Zody, Z., Sprenkle, D., macDermid, S., & Schrank, H.  (in press).  Drawing the line: Do boundaries make a difference in the strengths and performance of the family and business systems? Journal of Family & Economic Issues..

  • Fitzgerald, M., Haynes, G., Schrank, H., & Danes, S.  (2005).  The social responsibility of family business. paper presented at the IFERA-FBN Joint meeting in Brussels, Belgium. Septmenber

  • Owen, A. & Schrank, H.  (2004).  Family types. Chapter in Heck, Ramona H.K.Z. (Ed). A Toolkit for Homebased Entrepreneurs, Lawrence N. Field Center for Entrepreneurship and Small business, New York: New York: Baruch College, CUNY.

  • Huang, W., Schrank, H., & Dubinsky, A.  (2004).  Effect of brand name on consumers' risk perceptions of online shopping. Journal of Consumer Behavior. 4:1, 40-50

  • McCann, G., Hammond, C., Keyt, A., Schrank, H., & Fujiuchi, K.  (2004).  A view from afar: A rethinking of the director's role in university-based family buiness programs. Family Business Review. 17:3, 203-219

Current Research Interests:

  • Business social responsibility (esp. generosity, philanthropy, community)

  • Business and disaster (planning, managing risk, response, recovery)

  • Business and disaster (planning, managing risk, response, recovery)

Teaching Philosophy:

    Learning comes through a combination of doing, reading, hearing, and seeing. It is my task as a teacher to design a course that enables students to understand what is presented and utilize the information. I use a variety of strategies, including visuals that synthesize ideas and information and help make it easy to remember. We all learn differently, so I try to "mix it up a little".

Teaching Interests:

  • Retail location--a graduate course developed to provide a working knowledge of the theoretical basis for literature and practical applications of current retail location strategy

  • Family business

  • Small business retailing--a course that introduces the nature of small business start-up and business plan development to undergraduate students

Professional Organizations:

  • United States Association of Small Business & Entrepreneurship (USASBE)

  • International Family Enterprise Research Academy (IFERA)

  • Academy of Management (AOM)