Category:
Faculty
Phone: (765) 494-8310
Location: Matthews Hall 312A
Selected Presentations & Publications:
luo, X., Zhou, L., & Liu, S.S. (2005). Entrepreneurial firms in the context of China's Transition economy: An integrative framework and empirical examination
Journal of Business Research. 58(3), 277-284.
Luo, X., Sivakumar, K., & Liu, S.S. (2005). Globalization, marketing resources, and performance: Evidence from China
Journal of Academy of Marketing Science. 33(1), 50-65.
Luo, X., Sivakumar, K., & Liu, S.S. (2004). Capabilities-performance link in an emerging economy: The moderating role of globalization
Journal of Academy of Marketing Science. 10(5), 1-15.
Luo, X., Griffith, D.A., Liu, S.S., & Shi, Y. (2004). The relative and synergistic effects of customer relationships and social capital on firm performance in China
Journal of International Marketing. 12(4), 25-45.
Liu, S.S., Wang, C., & Chan, A.C.F. (2004). Integration of multiple sales channels with web-based technology--A case of pharmaceutical industry.
Journal of Business-to-Business Marketing. 11(1/2), 131-152.
Liu, S.S., Luo, X., & Shi, Y. (2003). Market oriented organizations in an emerging economy: A study of the missing links.
Journal of Business Research, 56. (6), 481-491.
Current Research Interests:
Consumerism in healthcare delivery
Sales management in a knowledge era
Customer capital and structural capital in healthcare industry
Knowledge mangement and organizational learning
Strategic marketing issues in income generation activities in healthcare
Teaching Philosophy:
Everyone is unique and all have the capacity to learn. it is my role and mission to assist as well as facilitate all students to discover their own strengths and maximize their potentional. In the process, we all learn and enjoy what we have attained.
