Category:
Faculty
Phone: (765) 494-8301
Location: Matthews Hall 320
Selected Presentations & Publications:
Feinberg, R. & Eastlick, M. (1997). Direct marketing in the USA: Past failures and future promises.
International Journal of Retail & Distribution Management. 25, 8, 256-261.
Monger, J.E. & Feinberg, R. (1997). Mode of payment and formation of reference prices.
Pricing Strategy & Practice. 5, 4, 142-147.
Feinberg, R. (1996). Leadership education and the cinematic experience: Using film to teach leadership.
Journal of Leadership Studies, 3. (4), 148-157.
Feinberg, R., deRuyter, K., Trappey, C., & Lee, T. (1995). Consumer defined service quality in international retailing.
Total Quality Management, 6. 61-67.
Eastlick, M. & Feinberg R. (1993). Information overload in mail catalog shopping: how many catalogs are too many?
Journal of Direct Marketing, 7. 14-20.
Feinberg, R., Westgate, L., & Burroughs, J. (1992). Credit cards and social identity.
Semiotica, 99. 99-108.
Current Research Interests:
Customer Service and Consumer Satisfaction: Research to define the elements of good customer service, to define the role of customer service in profitability and business success
The strategic role of call centers
Shopping Centers: Research that attempts to understand the role that shopping centers play in our lives and in the economy
Leadership: Research to understand and train people to be leaders in their own lives and the lives of others
Teaching Philosophy:
I want to encourage the heart and enlarge the intellect (without gaining weight).
Teaching Interests:
Leadership: An undergraduate class that teaches and develops leadership skills through a series of workshops, experiences, and exercises
Consumer Relations Management: The strategic role that people, process, and technology play in making a company consumer-centric
