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Curriculum Vitae
Selected Presentations and Publications
Ha, S., & Stoel, L. (In press). Consumer e-shopping acceptance: Antecedents to Technology Acceptance Model. Journal of Business Research.
Ha, S., & Lennon, S. J. (2006). Purchase intent for fashion counterfeit products: Ethical ideologies, ethical judgments and perceived risks. Clothing and Textiles Research Journal, 24(4), 297-315.
Ha, S., & Stoel, L. (2006). The moderating effect of e-shopping motives on consumer acceptance of e-shopping. In J. R. Evans (Ed.), Retailing 2006: Strategic challenges in the new millennium, Volume XI 2006, Proceedings of the 8th Triennial Conference of the Academy of Marketing Sciences & the American Collegiate Retailing Association (AMS/ACRA) (pp. 82-87). Orlando, FL.
Current Research Interests
- Retail merchandising & marketing strategies online and offline, consumer behavior, customer relationship marketing, consumer social responsibility
Teaching Philosophy
Teaching Interests
- Consumer Behavior, Retail buying, Retail and merchandising strategies
Professional Organizations
- American Collegiate Retailing Association
- International Textile and Apparel Association
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