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Selected Presentations and Publications
Hur, W., Park, J., & Kim, M. (In Press). “The Dynamics of Benefit and Commitment Types for Loyalty on Services”, Service Industries Journal.
Oh, S., Lehto, X., & Park, J. (In Press), “Travelers’ Intent to Use Mobile Technologies as a Function of Effort and Performance Expectancy”, Journal of Hospitality Marketing and Management.
Hur, W., Park, J., & Kim, Y. (In Press). “Food and Situation Specific Lifestyle Segmentation of Kitchen Appliance Market”, British Food Journal.
Chung, H. & Park, J. (In Press). “Exploring Site Transferring Consumer Behavior: A Role of Referring Website”, Advances in Consumer Research, V36.
Park, J., Lee, Y., & Widdows, R., (2009), “Exploring Antecedent of Consumer Satisfaction and Repeated Search Behavior for E-Health Information”, Journal of Health Communication, 14 (2), 160-173.
Lee, E. & Park, J. (2009), “Online Apparel Purchase using E-Personalization Services”, Journal of Retailing and Consumer Services, 16 (2), 83-91.
Park, J., Chung, H., & Yoo, W. (2009), “Is the Internet a primary Source for Information?: Group Comparison for Channel Choice”, Journal of Retailing Consumer Services, 16 (2), 92-99.
Kwong, S. & Park, J. (2008), “Digital Music Services: Consumer Intention and Adoption”, Service Industries Journal, 28 (10), 1463-1481.
Amendah, E. & Park, J. (2008). “Consumer Involvement and Psychological Antecedents on Eco-friendly Destination: Willingness to Pay More”, Journal of Hospitality and Leisure Marketing, 17 (3/4), 262-283.
Park, O., Lehto, X., & Park, J. (2008), “Service Failures and Complaints in the Family Travel Market.”, Journal of Services Marketing, 22 (7), 520-532.
Lee, Y. & Park, J. (2008). “The Mediating Role of Conformity for E-compulsive Buying in Virtual Community”, Advances in Consumer Research, Vol 35, 387-392.
Ono, A., Park, J., & Widdows, R. (2008). “Perceived Quality and Search Behavior of Online Information”, Japanese Advances in Consumer Studies, 15 (1), 1-20.
Kim, D. Y., Park, J., & Morrison, A. (2008). “A Model of Traveler Acceptance of Mobile Technology”, International Journal of Tourism Research, 10, 393-407.
Lehto, X., Douglas, A., & Park, J. (2008). “Mediating the Effects of Natural Disasters on Travel Intention.”, Journal of Travel and Tourism Marketing, 23 (2), 29-44.
Park, J., Yang, S., & Lehto, X. (2007), “Adoption and Usage of Mobile Technologies for Chinese Consumers”, Journal of Electronic Commerce Research, 31(3), 196-206.
Goetzinger, L., Park, J., Lee, Y., & Widdows, R. (2007), “Value-Driven Consumer E-Health Information Search Behavior and Perceived Information Quality, International Journal of Pharmaceutical and Healthcare Marketing, 1(2), 128-142.
Xu, W., Feinberg, R., Park, J., & Kim, I. (2007), “ Tyranny of Service Level”, Defying the Limits: CRM Transformation MRI Research, Volume 7, 167-169.
Park, J. & Goetzinger, L. (2007), “The Role of Trust Dimensions in Online Retailer’s Trust Building Efforts”, Journal of Customer Behaviour, 5, 285-306.
Park, J & Park, J (2007), “Multi-channel Retailing Potentials for University Licensed Apparel: Theoretical Approach.”, Clothing and Textiles Research Journal, 25 (1), 1-12.
Lehto, X., Park, J., Park, O., & Lehto, M. (2007) “Text Analysis of Consumer Reviews: The Case of Virtual Travel Firms”, in Human Interface and the management of Information: Methods, Techniques and Tolls in Information Design, Springer.
Yang, S., Park, J., & Park, J. (2007), “Consumer Channel Choice for University Licensed Products: Theoretical Applications of Modified TAM and Social Identification.”, Journal of Retailing and Consumer Services, 14 (2), 165-174.
Park, J. & Yang, S. (2006), “The Moderating Role of Consumer Trust and Experiences: Value Driven Usage of Mobile Technology”, International Journal of Mobile Marketing, 1 (2), 24 – 32.
Amendah, E., Park, J., & Warrington, P. (2006). ‘Consumer Adoption of M-commerce as an Alternative Shopping Channel : Approach from Attitude toward M-service Providers’, Journal of Academy of Business and Economics, VI – 2, 28-36.
Esteva-Armida, E. & Park, J. (2006). “E-trust for Mexican Consumers: Empirical Investigation for Three Dimension”, Advances in Consumer Research, Latin America I, 49-52.
Lim, J., Widdows, R. & Park, J. (2006), “M-Loyalty: Winning Strategies for Mobile Carriers.”, Journal of Consumer Marketing, 23(4), 208-218.
Goetzinger, L., Park, J. & Widdows, R. (2006), “E-customers’ Third Party Complaining and Complementing Behavior”, International Journal of Service Industry Management, 17 (2), 193-206.
Park, J. and others (2006)“Dictionary of Marketing and Communication (Dai Jiten)”, Senden Kaigi Press, Tokyo, Japan, (ISBN4-88335-
135-1).
Park, J., Ono, A. & Endo, S. (2005), “Customized Product in Online Market: Comparative Study of Japanese and US consumers”, International Journal of Business Research, 25-31.
Goetzinger, L. & Park, J. (2005). “The Role of Hedonic and Utilitarian Product for E-consumer Trust”, Journal of Academy of Economics and Business, V-1, 162-167.
Endo, S. & Park, J (2005). “E-Customization Process in Competitive Online Market: Empirical Study on Customer Attitude on Customized Products”, E-business Review, VI, 45-49.
Goetzinger, L. & Park, J (2005). “E-trust Based Customer Profiling in Different Dimensions: Empirical Investigation on E-tailer's Competence, Integrity and Benevolence”, E-business Review, VI, 166-170.
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Current Research Interests
- Consumer Behavior in E-commerce
- E-tailing Management
- International Retailing
- Healthcare, Technology, and consumer
Teaching Philosophy
- Multidisciplinary and integrated learning process provides students the foundation to appreciate in the complex, diverse, and global society. It is my mission to assist all students to discover their OWN strength by exposing them to various real-world applications
Teaching Interests
- Consumer Behavior in E-context
- Re-e-tailing Strategy
- Technology and Consumer
Professional Organizations
- Association for Consumer Research
- American Collegiate Retailing Association
- America Marketing Association
- Academy of International Business
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