The primary focus for the master's and doctoral programs in
consumer behavior is the interdisciplinary study of consumer
participation in the marketplace. A goal of research in consumer
behavior is to employ theories from basic disciplines such
as sociology, psychology, economics, and marketing to the study
of the decision process, activities, and influences while individuals
engage in the evaluation, acquisition, use of, and disposition
of consumer goods and services.
Previous background in the social sciences, marketing, and
economics is assumed. Students who do not possess this background
may need to take supplementary coursework to build entry competencies.
Potential careers for consumer behaviorists include university
teaching and research positions with market research firms.
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